How many times have you set goals only to see them fizzle out and disappear before reaching them? ME TOO!!!!
Everyone wants results. Everyone wants those results now. Everyone wants those results now without having to put in any effort. Who wouldn’t want a stronger and more flexible body without having to change their exercise habits? Who wouldn’t want to lose weight without having to change their eating habits? Who wouldn’t want to make more money in less time without having to learn and develop a new skillset? No one, that’s who!
The annals of modern marketing are filled with page after page of copy promising essentially just that. Muscles with ease. Weight loss with no effort. More money at the drop of a hat. Were these marketing efforts successful? Of course, they were. Those types of promises are just what most people want to hear. They want results, but they don’t want to have to work for those results. In the end, though, the only people who end up reaching their goal are the marketers whose plan was to make a financial killing by promising something for nothing.
It’s human nature to want to try and take the easy way out of any situation. After all, it would make no sense to climb to the top of a mountain to get food if there were sources of food more easily obtainable. However, as thinking, rational humans, we instinctually know that not every goal can be reached by taking the easy way out. We know that sometimes, oftentimes, in fact, the only way to reach an alternative, desirable state is by doing the work necessary to get there.
This way of thinking is why so many people have such difficulty in maintaining progress towards their personal goals. They have no problem with setting goals. They want to lose weight. They want to be in better shape. They want to make more money. However, once the goal is set they have a hard time staying on track. They start out strong, doing what needs to be done to get to where they want to go. However, after a week or a couple of weeks, bad habits begin to reassert themselves. They don’t work as hard or as often at the job of reaching the goal. Eventually, they give up altogether.
The problem with approaching a goal in this manner is that all of the focus and energy is on the end result. With absolutely zero mental or physical preparation to deal with difficulties along the way, the average person defaults back into behaviors that are the source of the problem that the goal was supposed to fix. The end result is that there is no forward movement. The individual in question remains where they were, out of shape, overweight and chronically short of cash.
In next week’s blog, I’m going to explain what behavior based goals are and why they are an important tool in a well-rounded life.
I’m a Problem Solver!
As a Business Growth Strategist & Professional Business Organizer, I want my clients to live the life they are meant to live and be happy, healthy and successful. Now I not only organize, but also coach and provide programs that solve people’s problems!
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